MBLAZE runs with REEBOK

MTS partners with Reebok

India Infoline News Service / 19:08 , Sep 23, 2010

The initiative is being rolled out in all 84 towns under the MBlaze network across India.

MTS, the mobile telephony services brand of Sistema Shyam TeleServices Limited (SSTL) has announced its association with Reebok to offer a FREE pair of specially designed sport shoes on purchase of MBlaze. Additionally customer will also get data usage advantage of 1500 MB, all for just `2999/-. The initiative is being rolled out in all 84 towns under the MBlaze network across India. With festive season round the corner, Speed Ka Double Dose has been specially designed to provide huge savings to the customers. On purchase of MBlaze, customer to get a pair of Reebok shoes worth `3499/- and data usage of 1500 MB worth `1188/-. Instead of paying `6986/- new MBlaze customer would be required to pay just `2999/-. The entire proposition thus provides a saving of more than 50%. Sameera Reddy, Bollywood actor and Yuvraj Singh, renowned cricketer added a glamorous twist to the launch event of Speed Ka Double Dose. According to Leonid Musatov, Chief Marketing Officer, SSTL, “MTS and Reebok are two like-minded entities sharing the same passion i.e. Speed. After arming our customer with lightening fast 3G speed with our flagship product MBlaze, MTS has now teamed up with Reebok this festive season to provide an ultra high-speed experience through the Speed Ka Double Dose initiative. I am confident that customer will find this proposition extremely unique and alluring.” Availing the Speed Ka Double Dose advantage A customer just needs to pay `2999/- and buy the MBlaze service through any MTS branded retail outlet. The customer would be given a scratch card with a unique code. The customer then needs to log on to www.mtsindia.in/MBlaze and key in the code along with personal details including his/her shoe size. After the successful submission and validation, Reebok will courier the free pair of shoes to the customer within 10 working days.  Speaking about the partnership Sajid Shamim, Director – Sales & Marketing, Reebok India, said, “We are glad to be associated with brand MTS, though we cater different business segment but we share the common USP offering best of speed. Be it fast internet connectivity by MTS or technology oriented sporty shoes by Reebok that enable athletes to train longer and faster, the common synergy reflects our commitment of speed and hence the association is a move to benefit the customer with single window for a double dose.” According to Sameera, “Launch of Speed Ka Double Dose is truly in sync with the spirit of the MTS-Reebok alliance. I am really excited to use MBlaze and experience internet browsing at such a fast speed. I am sure it will give me the luxury of more time which is most sought after by Gen X.” At the launch event Yuvraj said, “The alliance between MTS and Reebok truly represents the spirit of youth and their craving for speed. Propositions like any time internet from MTS, not only makes life for youth convenient but also more exciting and easy.”