Rediffusion Y&R wins MTS business for over 200 crores..

Rediffusion Y&R wins MTS business

By Anushree Bhattacharyya, afaqs!, New Delhi, November 01, 2010

• The size of the business is estimated to be more than Rs 200 crore.

Rediffusion Y&R has bagged the creative duties for MTS, the CDMA mobile telephony brand. Prior to this, Saatchi & Saatchi was the incumbent agency. MTS started looking for a new creative partner in July this year, after its contract with Saatchi & Saatchi expired.
The development has been confirmed by the MTS' spokesperson.
MTS' media duties are handled by Media Planning Group (MPG) India, the media buying arm of Havas Media.
MTS is the global telecom brand of Mobile TeleSystems (Sistema) of Russia. In December 2008, Sistema and Shyam Group of India formed a joint venture and brought the MTS brand into India under a brand license agreement with Mobile TeleSystems (MTS).